講戲、鏟戲、片戲

周末票房:《作死不離3兄弟》下周可挑戰二千萬

周末票房在周四開畫基數較低的情況下,大部分電影都獲得理想爬升,然而新片之中則只有家庭客源為主的《丁丁歷險記》錄得可觀爬升,結果整體票房較周四爬升接近倍半,不過仍未達四百萬水平。

新開畫電影方面,票房榜首的《丁丁歷險記》雖然在開畫表現一般的情況下只獲增場8%至40院映247場,不過其家庭市場卻令電影於周日錄得逾萬五人次,票房爬升達兩倍四,每場平均人次亦逾60成為亞軍,令該3D電影於累積四天達381萬,但論其表現仍不算理想,也許跟其動畫在港認知度低有關,繼後要達千萬相信不成。

其餘新片表現均不見理想,當中發行工作室由劉鎮偉執導的港片《東成西就2011》周日維持24院映112場,結果除了旺角百老匯錄得逾兩萬收入外,其餘外語表現不佳,票房只有三成的爬升,每場人次仍未達20,也許反映了電影於吸引力與口碑均不理想,令電影累積四天也只達48萬,也許可望再創劉鎮偉近年票房新低。相比之下,驕陽發行的愛情片《心不了情》雖然只於12院映58場,可是票房卻跟場次多一倍的《東》片相距五千,票房爬升約在八成上下,也許在癌症題材珠玉在前下影響表現,累積則達46萬。

小型發行新片表現同樣不佳,曙光發行的《翻滾吧!阿信》周日於三院映11場僅錄得四成四爬升,每場人次只在23上下,看來電影上映的戲院位置不佳也令觀眾打消入場意慾,結果四天只累積五萬三千。相比之下,於嘉禾旺角獨家上映的日本狗片《星之守護犬》周日續映三場每場平均跟《翻》片相若,累積四天則接近萬四。而洲立發行與中國少女在澳洲故事的《美麗謊言》表現繼續不佳,周日於三萬映13場下每場觀眾平均不足十人,累積四天只有三萬二千,看來電影也會在無聲無息下落畫。

在新片表現不佳的情況下,多部仍在上映的電影均錄得一倍或以上的爬升。三部台灣電影均有不俗表現,當中霍士發行的《那些年,我們一起追的女孩》周日增場兩成三至36院映192場下,錄得一倍爬升至八千人次,累積39天達5,741萬,能否挑戰六千萬成功仍有待觀察。曙光發行魏德聖執導的《賽德克巴萊(上)太陽旗》周日於獲增場近兩成後於22院映66場,結果每場獲逾55人次,為電影於11天累積達161萬。而高先發行的《星空》則於17院映56場下錄得逾二千人次,累積25天達376萬,仍保持衝破四百萬的希望。

荷里活電影方面,霍士發行的科幻片潛逃時空在獲得不少觀眾支持下,周日獲大幅增場五成至32院映83場,仍錄得每場近40人次,爬升比率接近兩倍,為電影累積32天至1,280萬。高先發行的《孖展風雲》在獲得不少金融業界支持下周日於22院映58場獲近二千五百人次,累積11天達193萬。相比之下,上周開畫以《戰狼300》班底作賣點的《天魔戰神》爬升比率接有七成半,周日於40院映191場也未達40萬,累積11天約651萬,以3D電影來說表現不佳。

值得留意的是,安樂發行的印度電影《作死不離3兄弟》在上映第13周仍表現不俗,周日於13院映62場錄得近四千人次,雖然票房成績已較上周日回落兩成,但以上映十多周電影仍可以每場64人次成入座之冠實屬難得。目前《作》片在上映88天後達1,899萬,相信可望於未來一周衝破二千萬,實現發行公司新訂立的目標。

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2 Comments

  1. There are 5 Taiwanese movies in the month of November competing, 2 of them bombed, while 1 is slowly gaining ground (SEEDIQ BALE). STARRY STARRY NIGHT amazingly has reached more than 30 times its opening day multiplier. HK$4 million is still within reach, mostly because exhibitors are giving many films an extended life.

    It is a very positive sign this fall movie season that exhibitors are learning how to nurture a film, thanks to the success of 3 IDIOTS.

    Unfortunately, 50/50 did not seem to receive its deserved attention. The Sunday grosses was not reported, so does it mean it did not do well yesterday?

    MARGIN CALL surprisingly is closing in on HK$2 million much faster than I thought despite a lousy Thursday-Thursday retention. At this pace, hopefully it can go to HK$2.5 million.

    Just when you think YOU ARE THE APPLE OF MY EYE will slow down based on its 4th Thursday grosses, its dropoff seems to have stabilized again. Fellow Fox release IN TIME is also doing the same. I have to keep mentioning that Fox is having such a great year in HK.

    ADVENTURES OF TIN TIN is doing ok after its terrible Thursday debut. It has proven itself to be a weekend movie, so perhaps next Thursday will see sharp screen cuts but rebound again during weekends. HK$10 million finish now seems reasonably safe, especially judging on how leggy so many films lately were, but being the first family movie of the entire fall movie season, it should have performed much better.

  2. 《丁丁歷險記》累積四天381萬,首個周末和千萬上下的3D動畫(魔幻聖誕頌,超鼠特攻,馴龍記,壞蛋獎門人)走勢相若.

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