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周末票房：《分手說愛你》周一衝破四百萬

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On 22/06/2010

In 講鏟市場

因為暫時休息的關係，故此上周末的票房情況要到現在才能繼續跟進。上周票房於周四開畫達174萬，到了周末雖然爬升接近一倍，可是了周日票房則回落兩成左右。

高先發行由黃真真執導的《分手說愛你》繼端午假期及周四開畫理想後，周末曾一度票房爬升接近一倍，不過周日跟在跟隨大勢，即使較周四增場約一成半達35院映199場下每場人次仍以63成為各片之首，也令電影於周一突破四百萬大關。《分》片以數年前《早熟》組合房祖名及薛凱琪為主要賣點，於宣傳上算是對準了年輕觀眾，故此在票房表現理想。

同樣表現不俗的，還有娛藝與英皇發行的《血聘》，電影於周日雖然沒有增場，不過票房亦上升了三成七，錄得近二千五百入場人次。《血聘》因題材絕大部份時間發生於同一密室，宣傳上甚具挑戰，不過觀乎現在於四天在12院映59場下收近60萬，也算是有所交代。相比之下，得利發行於廿院映近百場的《冰火時光機之回到80後》成績算是強差人意，在開畫僅得七萬五千下，雖然周日票房爬升一倍，可是每場人次仍只達25的低水平，累積四天僅達50萬。《冰》片於宣傳上及片名上令觀眾難以捉到電影賣點，加上有關電影欠具吸引力演員，實在難以叫人入場。

然而，若要數到本周票房的輸家，也許算是洲立發行韓片《巨聲媽媽》，電影首天收入不足萬五下，周日削場三成至14院映45場，結果錄得約550人次，每場人次仍不足13人，累積也只達十萬，看來以《超級巨聲》這個劣質節目相題並論於票房上並無好的結果。

小型發行方面，安樂發行的《粉紅天后》周日於四院映廿場下每場人次未達20水平，影藝與The Grand上映的《一席之地》周四共映四場下，全日觀眾不足15人，累積僅過五千，可算是無聲無息地開畫與落畫。泛亞發行的《三丁目之黃昏》與《續．三丁目之黃昏》周日於嘉禾旺角各映三場錄得約八十多人次，成績也不見好。至於於新寶院線八院上映的新加坡電影《嚇到笑》票房繼續嚇死人，周日映35場僅約六百人次，觀乎情況最終票房恐怕只有十萬多一點。

仍在上映電影方面，票房二、三位置仍是《通天奇兵》與《色慾都市2》之爭，當中《通》片雖然周四票房較《色》片少一成，可是周五至周日卻出現明顯升幅，周日於43院映253場下更爬升一倍，令電影有望於今天電影推介日衝破千萬大關。至於《色慾都市2》雖然周四錄得近38萬，周日因只能吸引到沒假期因素的女性觀眾下，周日票房僅較周四上升7%，場次上也只跟周四相若，電影也許周一衝破九百萬大關，千萬票房仍有機會。洲立發行的《波斯王子超時空之戰》周日仍吸引家庭客源下上映74場近二千五百觀眾，累積則於今天衝破千四萬。

港片方面，麥曦茵執導的《前度》以中型發行上映，累積至今距離三百萬不足廿萬，相信電影算是對準了年輕觀眾禾有如斯成績，至於郭子健與鄭思傑合導的《打擂台》至周日累積約435萬，周日在寶石戲院僅收三千的情況下，上映56場錄得約40的每場人次，算是不俗。

值得一提的是，新力發行的《Michael Jackson’s This Is It》於周末起安排於兩家IMAX戲院放映，雖然首天錄得過萬成績，但周日卻回落四成，看來沒預期中受落，相信有意觀眾的已一早到戲院或購影碟觀眾，IMAX的如意算盤絕對打不響。

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31 Comments

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  1. Rat

    波斯王子 的數字有指標性, 七一前的片都很難過到這個界線, 湯佬果套也不會好得了多少

  2. Ken

    Rat :
    波斯王子 的數字有指標性, 七一前的片都很難過到這個界線, 湯佬果套也不會好得了多少

    分手說愛你 is going to be the surprise of the year. Finally saw it. I have no doubt it will cross HK$10 million, possibly shooting past HK$12 million to be one of the more popular teen oriented HK movie in recent years.

  3. billybar

    Ken :
    Rat :波斯王子 的數字有指標性, 七一前的片都很難過到這個界線, 湯佬果套也不會好得了多少

    分手說愛你 is going to be the surprise of the year. Finally saw it. I have no doubt it will cross HK$10 million, possibly shooting past HK$12 million to b…

    Haha, too optimistic, I don’t think so!

  4. 小津

    Rat :
    波斯王子 的數字有指標性, 七一前的片都很難過到這個界線, 湯佬果套也不會好得了多少

    未必,(戀戰特務王)可能會有前年的(殺神特工)基本盤,即是二千萬,不知道大家怎看呢?

  5. Ken

    billybar :
    Ken :Rat :波斯王子 的數字有指標性, 七一前的片都很難過到這個界線, 湯佬果套也不會好得了多少

    分手說愛你 is going to be the surprise of the year. Finally saw it. I have no doubt it will cross HK$10 million, possibly shooting past HK$12 million…

    Not too optimistic. It has the momentum now. Crossing HK$10 million is not that much of a big deal in the first place, as it already has decent word of mouth.

    Comparatively speaking, this movie is better than Alex Fong’s series of teen movies released a few years ago, if those 2 sequels can hit over HK$10 million, then there is no reason not to believe 分手說愛你 not doing the same.

  6. siu yan

    是,就算過千五萬都不出奇,希望會達到.

    Ken :
    分手說愛你 is going to be the surprise of the year. Finally saw it. I have no doubt it will cross HK$10 million, possibly shooting past HK$12 million to b…

  7. siu yan

    I suppose that 波斯王子 have HK$15 million not possibly,I agree your view fully.Furtermore,I am so optimistic for 分手說愛你too.

    billybar :
    Ken :Rat :波斯王子 的數字有指標性, 七一前的片都很難過到這個界線, 湯佬果套也不會好得了多少

    分手說愛你 is going to be the surprise of the year. Finally saw it. I have no doubt it will cross HK$10 million, possibly shooting past HK$12 million…

  8. Vivian

    《分手說愛你》的預告片惹人注意，對白啱晒 80後女性，唔收得都難，估計可收900萬。

  9. 小津

    由於今周有兩個大片上畫,劣評如潮的(sex city2)將嚴重縮場,要逾千萬落畫恐怕不可能,(team)仍然有機會逾千一萬水平,已經超額完成.

  10. 小津

    照計平日有不少情侶的客源去買戲票,收千萬沒有什麼特別的,因為該片主要針對情侶.

    Vivian :
    《分手說愛你》的預告片惹人注意，對白啱晒 80後女性，唔收得都難，估計可收900萬。

  11. shtmanhk

    小津 :
    湯佬果套也不會好得了多少未必,(戀戰特務王)可能會有前年的(殺神特工)基本盤,即是二千萬,不知道大家怎看呢?

    肯定無

  12. shtmanhk

    小津 :
    由於今周有兩個大片上畫,劣評如潮的(sex city2)將嚴重縮場,要逾千萬落畫恐怕不可能,(team)仍然有機會逾千一萬水平,已經超額完成.

    逾千萬落畫甚有可能

  13. shtmanhk

    隨口指某片劣評如潮,但從沒有列出事實根據,如何界定又沒有準則,外地口碑影評一本通書照般不誤.

    內地上周新上映的《海洋天堂》《志明與春嬌》票房慘淡,《海洋天堂》只有500萬,《志明與春嬌》廣州票房40萬不到,首三名全是荷李活片:《toy story 3》《羅賓漢》和《波斯王子》全過 2700多萬,諜海風雲 第五首周末1500萬.

    http://news.sina.com.tw/article/20100623/3356699.html

  14. shtmanhk

    Ken :
    Comparatively speaking, this movie is better than Alex Fong’s series of teen movies released a few years ago, if those 2 sequels can hit over HK$10 million, then there is no reason not to believe 分手說愛你 not doing the same.

    請緊記票房與質素不一定成正比,還牽涉排期與發行等問題.

    下周三起三片上埸,分手說愛你往後持久力及埸次如何至為重要.

  15. Ken

    shtmanhk :
    Ken :Comparatively speaking, this movie is better than Alex Fong’s series of teen movies released a few years ago, if those 2 sequels can hit over HK$10 million, then there is no reason not to believe…

    分手說愛你’s core target audience should not be overly distracted by the new releases. Of course, film quality does not guarantee box office success. But nobody is saying 分手說愛你 is a masterpiece. It is just a pleasing entertainment, so it is with this context that I believe it can surpass HK$10 million easily.

  16. shtmanhk

    Ken :
    shtmanhk :Ken :Comparatively speaking, this movie is better than Alex Fong’s series of teen movies released a few years ago, if those 2 sequels can hit over HK$10 million, then there is no reason not …
    分手說愛你’s core target audience should not be overly distracted by the new releases. Of course, film quality does not guarantee box office success. But nobody is saying 分手說愛你 is a masterpiece. It is just a pleasing entertainment, so it is with this context that I believe it can surpass HK$10 million easily.

    但不要忘記下周三片會霸佔很多埸次,而且knight & day + 海洋天堂(安樂全力支持)第二周仍會有一定埸次.正式踏入暑假,埸次的競爭會更激烈.

    分手說愛你 core target audience 會與 twilight 有所重叠,甚至 shrek 也對其有影響.

    你拿方鄧兩片和 分手說愛你 比較:Comparatively speaking, this movie is better than Alex Fong’s series of teen movies released a few years ago, if those 2 sequels can hit over HK$10 million, then there is no reason not to believe 分手說愛你 not doing the same.

    但其實這並非必然的,因為票房牽涉的並不只是質素.

  17. Ken

    shtmanhk :
    Ken :shtmanhk :Ken :Comparatively speaking, this movie is better than Alex Fong’s series of teen movies released a few years ago, if those 2 sequels can hit over HK$10 million, then there is no reason…

    You have your reasonable doubts, and obviously you never believe in the power of word-of-mouth.

    We will see what kind of legs 分手說愛你 will have tomorrow and see if crossing HK$10 million is really that hard of a feat.

  18. Rat

    yan :
    shtmanhk :但不要忘記下周三片會霸佔很多埸次,而且knight & day + 海洋天堂(安樂全力支持)第二周仍會有一定埸次.正式踏入暑假,埸次的競爭會更激烈.你不要忘記還有(槍王之王).

    應該說不要忘記還有葉問前傳

  19. Rat

    其實眾新舊片中入座率最高仍是分手說愛你 (我看稍後會搶回amp 2院), 有望在次週累收首週票房的一個double, 甚有機會與3部大型西片並駕齊驅

  20. Rat

    shtmanhk :
    請緊記票房與質素不一定成正比,還牽涉排期與發行等問題.

    下周三起三片上埸,分手說愛你往後持久力及埸次如何至為重要.
    blockquote>

    六樓后座而至近年的獨家試愛, 跟踪等等, 都未必要很多場次 仍能顯出後勁及延長映期

  21. shtmanhk

    Ken :
    You have your reasonable doubts, and obviously you never believe in the power of word-of-mouth.

    We will see what kind of legs 分手說愛你 will have tomorrow and see if crossing HK$10 million is really that hard of a feat.

    不是本人不相信 word-of-mouth,只是香港院商如何現實一向有目共睹.只要嘗試推演一下四大院線各院下周四的埸次編排,根本是爭崩頭.

    分手說愛你本周四如能有上周四單日六成以上票房,已經相當理想.

  22. shtmanhk

    Rat :
    yan :shtmanhk :但不要忘記下周三片會霸佔很多埸次,而且knight & day + 海洋天堂(安樂全力支持)第二周仍會有一定埸次.正式踏入暑假,埸次的競爭會更激烈.你不要忘記還有(槍王之王).應該說不要忘記還有葉問前傳

    knight & day 百記周末加埸,下周四相信仍有一定埸次.

    葉問前傳 下周三起四大線埸次會大減,新寶五院撐住可以了.本人從來沒有忘記槍王之王,下周三片不是已包括了嗎?

  23. shtmanhk

    Rat :
    其實眾新舊片中入座率最高仍是分手說愛你 (我看稍後會搶回amp 2院), 有望在次週累收首週票房的一個double, 甚有機會與3部大型西片並駕齊驅

    APM 周末2院仍是 KNIGHT & DAY ,分手說愛你周末次大的3院也保不住轉細院,海洋天堂周末搶回3院,分手說愛你在其他百記周末略有減埸或轉細院.

    分手說愛你本周四肯定不是眾新舊片中入座率最高,相信 knight & day 拋離了其他電影.

    次週累收首週票房的一個double,如是就肯定過千萬;否則的話,票房可能近07年6月下旬的戲王之王(golden scene)或每當變幻時(MEDIA ASIA).

    分手說愛你如能與3部大型西片並駕齊驅,對槍王之王未必是好事.

  24. shtmanhk

    小津 :
    Rat :波斯王子 的數字有指標性, 七一前的片都很難過到這個界線, 湯佬果套也不會好得了多少未必,(戀戰特務王)可能會有前年的(殺神特工)基本盤,即是二千萬,不知道大家怎看呢?

    戀戰特務王憑甚麼有殺神特工的基本盤?

    不是因為同是六月下旬上映吧?!

  25. shtmanhk

    Rat :
    六樓后座而至近年的獨家試愛, 跟踪等等, 都未必要很多場次 仍能顯出後勁及延長映期

    例子仲有最近的志明與春嬌,但以上提及的四片發行方面也有附屬院線 back up.

    另外六樓后座,獨家試愛,志明與春嬌的上映時間有利延長映期, 跟踪(6月下旬)其實只是有能力延長映期但後期票房上的增長並不大.

  27. Rat

    shtmanhk :
    次週累收首週票房的一個double,如是就肯定過千萬;否則的話,票房可能近07年6月下旬的戲王之王(golden scene)或每當變幻時(MEDIA ASIA).

    分手說愛你應該兩週平戲王之王的票房

  28. Ken

    shtmanhk :
    Ken :You have your reasonable doubts, and obviously you never believe in the power of word-of-mouth.

    We will see what kind of legs 分手說愛你 will have tomorrow and see if crossing HK$10 million is real…

    You have your reasonable doubts, but sometimes you do not need to over-analyze things. Obviously you did not see the movie, but I have seen it. This is a crowd-pleasing mass entertainment, and I am very confident younger HK audiences will like it, which is something

    If even this likeable movie cannot have word of mouth or legs, then HK movie will have no hope and die.

  29. siu yan

    Ken :
    shtmanhk :Ken :You have your reasonable doubts, and obviously you never believe in the power of word-of-mouth.

    We will see what kind of legs 分手說愛你 will have tomorrow and see if crossing HK$10 milli…

    I believe that HK movies will have expectations.You can not talk these,please?

  30. shtmanhk

    Ken :

    You have your reasonable doubts, but sometimes you do not need to over-analyze things. Obviously you did not see the movie, but I have seen it. This is a crowd-pleasing mass entertainment, and I am very confident younger HK audiences will like it, which is something

    If even this likeable movie cannot have word of mouth or legs, then HK movie will have no hope and die.

    不如閣下何以得知本人沒看此片? 看了此片就代表不可發表上述意見嗎?

    講鏟片一開初已道出票房分析從來不能感情用事,牽涉個人喜好或太多主觀感情因素,分析建基於客觀實據,態度要抽離甚至冷酷無情.現時本地院商就是抱著這種完全市埸導向徹底現實取態,嘗試站在他們的角度推演一下埸次編排也對票房分析有所幫助.

    結尾一段和早前打擂台所引起的不少言論如出一徹,請再細閱以下文中所言:

    http://hongkongfilms.mysinablog.com/index.php?op=ViewArticle&articleId=2336235

  31. Ken

    shtmanhk :
    Ken :

    You have your reasonable doubts, but sometimes you do not need to over-analyze things. Obviously you did not see the movie, but I have seen it. This is a crowd-pleasing mass entertainment, a…

    The difference is, I do not trash other HK movies to embrace the movie that I see and enjoyed.

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