講戲、鏟戲、片戲

開畫票房:新片仆到直

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昨天共有六部電影以不同的發行規模開畫,不過全部六部電影的成績均不理想,六部電影的每場平均人次都不足20,反映了開畫新片吸引力不足,反觀不少上映中的電影表現倒仍算不俗。

六部開畫電影當中,洲立發行的3D真人模擬動畫《丁丁歷險記》首天安排於40院映228場,雖然發行規模最大,可是首天卻只錄得約41萬的成績,比起上周於40院映227場3D電影《天魔戰神》的77萬相距甚遠,而每場人次未達20水平。《丁》片是將美式故事改編而成,相比之下在港的共鳴感不足,而且電影予人感動屬家庭客源電影,而3D票價較高倒令觀眾卻步,且看周末票房能否有所爬升。

入場比率跟《丁》片相若的,則有驕陽發行的愛情片《心不了情》,電影首天於12院映56場下獲六萬七千開畫數字,入場人次僅過千一。電影以愛情加上癌症為主題,聽起來有點像上周開畫的《風雨同路兩支公》,不過吸引力卻不算太大之下,票房也難望起色。

華語電影的票房表現同樣不佳,發行工作室由劉鎮偉執導的《東成西就2011》首天於新寶院線24院映107場下,首天只有票房九萬六千,每場平均人次只在15左右。當中只有旺角百老匯錄得近萬二成績,而新寶旗下的戲院票房均在七千以下。電影雖然以喜劇包裝,不過電影在宣傳海報不易看到演員陣容,加上近年劉鎮偉每每拿著自己過去素材不斷重複下,令觀眾對他的電影缺乏信心,看來電影要達二百萬的成績十分困難。

同樣表現不佳的,還有曙光發行的台灣電影《翻滾吧!阿信》,電影首天安排於三家百老匯戲院各映五場下,結果票房一萬一千,每場人次約在12左右,當中近半票房來自百老匯電影中心。《翻》片在香港宣傳上定位含糊,再加上宣傳力度不足及電影排陣不佳之下,票房偏低不難猜到。

小眾發行方面,MCL與The Grand共三家戲院上映由洲立發行的《美麗謊言》首天安排14場放映,結果只有六千元的收入,每場人次只有個位數字,也許反映了電影宣傳無聲無息開畫下的結果。泛亞發行的日本電影《星之守護犬》首天於嘉禾旺角獨家上映三場,結果錄得收入二千三百,看來上映也只是志在參與。

在新片表現不佳情況之下,仍在上映的電影續有不俗成績。當中安樂發行第十三周上映的印度電影《作死不離3兄弟》於13院映45場下,仍獲九萬六千的收入,成績與上周相若,可算是口碑持續,也為電影累積85天後達1,827萬,看來可望於未來一周衝破千九萬大關。至於霍士發行九把刀執導的《那些年,我們一起追的女孩》第六周於34院映156場下,昨天以24萬的成績名列第二,累積票房達5,610萬,但能否達至六千萬仍要看繼後走勢。同屬霍士發行的《潛逃時空》於27院映55場仍收六萬七千,累積29天達1,225萬,仍算具有耐力。

上周開畫電影方面,安樂發行的《天魔戰神3D》在40院映185場下票房被削三分之二至22萬,每場人次跌至13水平,在八天累積534萬下,成績屬於一般。反觀娛藝與英皇發行的《風雨同路兩支公》昨天於六院映27場下達四萬九千,票房只較上周四下跌四分之一,也許反映電影口碑開始幫助票房,累積則達71萬,要達百萬大關相信不難。而高先發行的《孖展風雲》於21院映50場下,票房被削三分之二至五萬七千,累積達149萬,要看二百萬看來不易。曙光發行魏德聖執導的《賽德克巴萊(上)太陽旗》於21院映56場下獲得票房八萬五千,較上周成績只跌一成,也許反映電影也具一定的口碑所致,為電影累積剛過百萬至101萬。

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5 Comments

  1. 《丁丁歷險記》是歐洲比利時漫畫改編,09年同是洲立發行/11月尾上映/IMAX+3D真人模擬動畫的《魔幻聖誕頌》首天票房45萬(36院200場)埋單千萬.

  2. 《風雨同路兩支公》dropping 25% is respectable, although it really needs a surge in grosses to get through the next few weeks. My target for it is to reach HK$2 million. It is a quality movie for movie who appreciate good movies.

    Forget about 《心不了情》. Can people really have expectations for a movie with Kate Hudson starring in it? It will really get me very angry if HK audiences embrace 《心不了情》more than 《風雨同路兩支公》, though it is clear 《心不了情》has more mainstream appeal with films of romance, that is not to say 《風雨同路兩支公》does not have romantic elements.

    As expected, 《孖展風雲》is not likely to resonate in the HK market like OVERHEARD 2 did. However, I am sure it may still find an audience if the few HK island theatres continue to support it. Reaching HK$2 million should be its ultimate goal, but with a HK$180K opening, it should at least go to HK$2.5 million.

    《賽德克巴萊(上)太陽旗》did post a very respectable hold, even better than 《風雨同路兩支公》. Now it have a chance of reaching HK$2.5 million or go higher.

    《丁丁歷險記》has a hugely disappointing opening, which was lower than all recent Hollywood big budget products in HK except TOWER HEIST. Even if it is a family oriented movie, this is still an embarassing debut for all the talents involved. Perhaps it will have legs and wound up with a 20-25 times opening multiplier and finish with HK$10 million, but that is still quite a bad finish with Steven Spielberg’s name attached in its marketing.

    《翻滾吧!阿信》perhaps deserve a bigger audience than it did, but when competition is this tough, and with far too many Taiwanese movies in the market in the past month, people will hesitate.
    As much as I want to support the movie, there is just not enough time or budget, but I will look for it within its first week before it disappear.

  3. Song :
    《丁丁歷險記》是歐洲比利時漫畫改編,09年同是洲立發行/11月尾上映/IMAX+3D真人模擬動畫的《魔幻聖誕頌》首天票房45萬(36院200場)埋單千萬.

    Most importantly, 《丁丁歷險記》opened in Europe ahead of America for more than a month, reminiscent of JOHNNY ENGLISH REBORN. Family movies with a distinct territorial appeal normally don’t do good business in Hong Kong, so it will be good luck to reach HK$10 million with that low opening. We’ll see.

  4. 《東成西就2011》創了劉鎮偉開畫新低,整個11月華語片開畫無一逾二十萬.(越光寶盒 33萬,機器俠 10萬,出水芙蓉 12,
    東成西就2011 9.6萬)

  5. Song :
    《東成西就2011》創了劉鎮偉開畫新低,整個11月華語片開畫無一逾二十萬.(越光寶盒 33萬,機器俠 10萬,出水芙蓉 12,東成西就2011 9.6萬)

    Your writing style and point of view is so similar to Mr shtmanhk, I am very curious.

    So what if there is no Chinese language movies opening to more than HK$200K in all of November? November is dominated by YOU ARE THE APPLE OF MY EYE. More than half of its current accumulation is from November.

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